Huge Idea

It all started in a bedroom; we locked ourself in with a whiteboard and markers; with one goal in mind.

CHANGE THE SUPPLEMENT INDUSTRY.

Constant brainstorming, many erased ideas, many pens used and ink everywhere. We created the formula, the 'new standard' for preworkouts.

Something that has not been done, yet.

Refresh Formulas

Even though we had the 'new standard' formula, something felt off about it.

It was outdated and based off of other brands; we needed something truly ours. We consulted some industry pros and made some tweaks while keeping the value top of mind.

Flavor Selection

As avid supplement users, we can not stand fruit punch, watermelon, or insert basic flavor here supplements.

We selected 10 flavors to try and find something unique. We needed something to stand out from the industry that actually tasted good.

Fresh Innovation

We found it! Finally after all of this time, we have the flavor. Cucumber and Lime was definitely not what we thought would be our number one.

Now that we have our flavor and formula, we move to something even more important; the label.

Starting Small

We listened to our mentors in the industry. Start with nice clean labels, and innovate later. We are always staying ahead and trying to innovate where we can. We are looking forward to our future and excited to share more soon.